Strategic Thinking when You’re not Playing Football

A quick guide to getting better at things when you’re not primarily trying to kick a ball If you wanted to learn to kick a football in one hour, what would you do? Would you (a) stand in front of the football considering the right angle, force, and point of contact for 59 minutes, thenContinue reading “Strategic Thinking when You’re not Playing Football”

Ad Exchanges, what’s that all about?

This is the first in a series on “ad tech for developers”. I’ve come to realise that a lot of very smart people who are familiar with development, but not with advertising as an ecosystem, can find the terminology confusing. When it’s explained with a non-technical mindset, it can be really confusing. So for thisContinue reading “Ad Exchanges, what’s that all about?”