A quick guide to getting better at things when you’re not primarily trying to kick a ball If you wanted to learn to kick a football in one hour, what would you do? Would you (a) stand in front of the football considering the right angle, force, and point of contact for 59 minutes, thenContinue reading “Strategic Thinking when You’re not Playing Football”
Author Archives: gseed1
Ad Exchanges, what’s that all about?
This is the first in a series on “ad tech for developers”. I’ve come to realise that a lot of very smart people who are familiar with development, but not with advertising as an ecosystem, can find the terminology confusing. When it’s explained with a non-technical mindset, it can be really confusing. So for thisContinue reading “Ad Exchanges, what’s that all about?”
Conversational marketing technologies – the big trend for 2020
The last year has been transformational but advertising is at a crossroads. We are sitting on learnings and insights powerful enough to fundamentally change our industry, yet without the tools and knowledge to use them, everything might yet come crashing down. We need to understand our audiences and find ways to convert that understanding intoContinue reading “Conversational marketing technologies – the big trend for 2020”
George Seed 